THE CULTURE OF CONSUMERISM IN AFRICA.

The fear and major concern on the ground today is not much about the carefully calculated effort of the westerners to perpetually subjugate and frustrate all the efforts of African countries and people to stand on their two feet. What makes the future look bleak is the despair that spells itself out in the actions of almost every person in the land. It does seem that we have accepted as true ,the western opinion and definition of African man – As one that has no soul and cannot rationalize.We have been considered virtual consumers and we have proved them right.

From the way things move now, one can say, without fear of contradition, that both the government and the people are comfortable with the status quo in our land.We have accepted to remain at the level of exporting raw materials and afterwards bring them back in another form for use.

Actually,it was the colonial masters who put us into this condition,but we can say no to it.When we redefine our identity and sought our heritage.This culture of consumerism can be destroyed.Now is the time for us to evolve a government that will suit our peculiar social and cultural milieu.

There cannot be authentic develoment and growth in Africa if we African do notaspire to be self-reliant.Let us know that if you want anything done well,you should do it yourself.Lets us rise up for Africa.